Since 2010, Instagram has proved itself to be mirror growing social media platform around! Provides a user base of around 300 million and which isn’t set to rise further. So exactly why is this seemingly simple app growing so quickly? Well it all comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it is almost certainly. Instagram now has more sway over all its users who will present been using snapchat in tandem to the own app, lowering the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation comparable to this is the cause Instagram’s sudden financial growth.
What’s all the fuss about?
Instagram is the perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast proceeding. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, possess shown that, like Facebook, it is commonly used daily, this is a loyal and highly active user base.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking advertising on social media marketing. With high usage, there will surely be increased interest in advertising inside the app. However, competition get ripe and businesses will have to find creative solutions to out compete their rivals in the visual associated with social media.
How are you able to use it for Marketing communications?
Of course, if you want to make use of this to market your company also known as product, the other must consider how. This really is a visual platform thus products have a general in order to market that services. But services are not impossible encourage on the app, finding exciting approaches to bring alive your service will catch the eye of the Instagram worker.
Hashtags tend to be used on buy instagram likes and finding in on trends and starting unique is a sure method to engage an audience, in a similar way to Twitter. However, one end up being careful in order to suit the hashtag to the visual content you provide, so is not really as simple as other apps that work with this technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for the mobile data, hungry demographic. Only new and fresh content will attract recognition.
Finally, Instagram stories surely are a great method personally become liked by them your audience, lasting only 24 hours. Stories should be seemed to keep customers updated daily on your business and reveal behind the scenes content to take the user believe that they are part of the company.
Instagram could be used in order to almost anything, with an artless mind alongside committed team, you can make quite the buzz around your brand!
With a young, educated audience utilizing the app on their mobiles daily, one may only predict sustained growth and loyalty from its users. Just about be increasing opportunity to use this app for business purposes along with the advice using writer is actually get in while its alluring! It will only get bigger so fall into the market before it gets considerably crowded.